Moneto affiliate programme launches

Following from our recent announcement about the launch of Moneto in the UK, we're pleased to announce the launch of their affiliate programme. If you're not sure who or what Moneto is, then take a look at their site, and read on.

We just love the ease of paying with Moneto!

 Being in marketing it's easy to overdo hyperboles, but in this case we're entirely justified in saying that Moneto is quite simply THE coolest way to buy your coffee, lunch, paper or beer - in fact anywhere that accepts contactless: you just tap your smartphone and you're done.

You get a balance update to let you know how much cash you have left, you're out of the queues in no time, leaving a blaze of bemused store assistants and jealous customers behind you!

For affiliates, you can make up to £15 per sale and here at  Fifth Dimension we'll get you up and running within 24 hours so you can start earning money.

So what's not to love? If you're an affiliate, then just complete our application form or contact your account manager. If you're a drooling techie....then just hop over to the Moneto site and make your choice - you could be making payments with your phone in 72 hours!

Not another award nomination!!

The finalists of the 2013 Prepaid and Emerging Payments Awards have been announced and Fifth Dimension is delighted to be shortlisted for Best Service Provide.

It's been an interesting year for both the industry and Fifth Dimension - we're seeing a significant growth in the mobile POS market with an abundance of new entrants such as PayPal and WorldPay joining the likes of iZettle, mPowa and Payleven - but with such similar propositions, one issue for users will be how to choose between them?

As a company we've developed our affiliate business, driving more sales for clients than larger affiliate networks in UK, Germany, Austria and Italy.

But while new customers is an obvious welcome, this is worth little without being able to grow the value in your customer base and build the customer lifetime value. We see too few programmes really tackle this and as a result feel this is an area where we can really help our clients, through data insight, clear segmentation and good CRM.

It's this combination of driving customer acquisition and developing profitable programmes that has resulted in our most recent nomination. We're proud to have been shortlisted again and are looking forward to the awards dinner on the 2nd October at London's Lancaster Hotel. We hope to see friends there and wish our clients, colleagues and all who entered the awards, success on the night.

Moneto launches in the UK

Fifth Dimension is pleased to announce the launch of Moneto in the UK – promising to bring faster, more convenient payments to your mobile phone.

Moneto is the brainchild of US based Device Fidelity, and neatly converts smart phones into NFC enabled devices – either through a case for Apple’s iPhone, or direct with a replaceable MicroSD card for Android devices. The accompany app then provides access to an electronic wallet which allows for payments simply by tapping the phone to a contactless reader in store.

Moneto allows users to convert their smart phone to a contactless payment device!

For online transactions or where retailers do not support contactless, then an accompanying prepaid MasterCard allows the user to make their payment – with funds being accessed from the same account.

Moneto has partnered with UK based issuer, Kalixa, to provide the prepaid MasterCard and e-wallet that sits behind the Moneto app.

What we think is best about the concept is the pure simplicity of it. There’s been much hype about NFC and mobile payments and while there are plans among some mobile operators to enable similar technology, Moneto is truly agnostic. So regardless of who you bank with, or your mobile contract, you can simply buy your case and Moneto card and start making payments immediately.

To find out more, visit: www.moneto.co.uk

How to Increase Affiliate Sales by 75%

Affiliate marketing is an essential part of today’s digital marketing strategy, largely because your affiliates understand your market, providing you the opportunity to reach out to a highly-defined target group, receptive to your message.

With affiliates being financially motivated to sell your products by earning a commission, they are quickly responsive to evolving products and changing market conditions, giving you online prominence via websites, blogs and social channels.

The benefits of affiliate marketing are clear, with a low risk and pay-on-results marketing model, it offers a solid return on investment without any nasty surprises at the end of the month.

There are a number of global affiliate networks around, such as Commission Junction, Tradedoubler or affilinet – to name but a few. They all are big players, excellent global networks with hundreds of affiliate programmes and thousands of publishers; so how is it possible for a much smaller Affiliate Network such as our very own Fifth Dimension Affiliate Tracking, to generate significantly better results than these top networks, and to consistently achieve up to 75% more sales every month?

The answer is simple: because we focus on a niche area and put all our efforts into marketing emerging payments products (including prepaid cards, m-wallets and mPOS devices), putting all our energy into finding the right affiliates to push your sales.

Whilst big players often get caught up in the variety of their affiliate programmes (by trying to cover all industries and products at the same time) they often lack the insight and expertise in defined sectors such as emerging payments. By focusing on one market only, we know the right people and can develop suitable promotions with them to boost your sales.

As a result of managing close relationships with the emerging payments industry, our FD Affiliate Tracking can be much more effective than many of the top affiliate networks. For example, with clients, who operate across multiple affiliate networks, Fifth Dimension outperforms the next best network by more than 75%:

Fifth Dimension outperforms other larger affiliate networks
within prepaid and emerging payments

In fact, in the above graph which shows the prepaid MasterCard sales for one of our clients during February 2013, we even out-performed the next best global affiliate network by almost 100%!

We don’t want to promise too much, but if you’re in emerging payments – as an advertiser or a publisher - you should definitely get in touch with our Affiliate Management Team!

Amazon Coins It In

On Tuesday, Amazon announced the impending launch of Amazon Coins, their own virtual currency for apps and in-app purchases on their Kindle Fire. Everybody’s talking about it; it’s almost like a proper news story, not just another e-money-related announcement.

It’s being presented to app developers as “another opportunity to drive traffic, downloads, and increase monetization”, with no integration required – and they’ll get paid the same 70% revenue share whether the customer chooses to use Coins or their own money. Irresistible.

In a dramatic display of aggressive (virtual) monetary expansion, Amazon will be giving away “tens of millions of dollars” worth of Coins when they’re launched in the US in May, each Coin being worth one cent. Theoretically, this will increase the consumption of Kindle Fire content which will, in turn, stimulate investment into said content by the aforementioned third-party developers. Long-term, this will have the effect of strengthening the Kindle Fire platform, helping it compete against Apple and Google. Nice.

However, what’s so far unclear is what happens when Kindle Fire customers have spent their free “money”. There will have to be a way to get Coins back into the virtual economy, and the only possible options will be to buy them (which’ll be great for Amazon by making the acceptance of micro-purchases cheaper and easier to manage), or “earn” them by doing really, really, really well in Angry Birds. For example.

It might well be the case that those in-app coins in Temple Run (that you can never seem to get enough of because you’re genuinely a little bit scared of being caught by the flesh-eating demon monkeys chasing you, and end up ignoring them in favour of avoiding having your head taken off by a poorly-placed tree), might turn out to be really worth something, if they can be used to buy Amazon Coins. Well, worth something in the Kindle Fire ecosystem, anyway.

Where it will get interesting is if and when Amazon releases their Coins from the confines of the Kindle Fire environment and accepts them as currency in the wider Amazon ecosystem, allowing customers to buy physical goods with them. And Amazon pretty much sells everything these days, so will we soon find kids spending all their waking hours on Kindle Fire games, sucking up those in-app rewards and converting them to Amazon Coins – and then spending them on whatever they like on Amazon.com? If that’s the case, then in effect almost every ten year old with access to a Kindle Fire will soon be pulling in more than I do each month. But I’ll be having the last laugh, because at least I won’t have RSI, and I’ll be able to leave the house without my mum and spend my hard-earned in HMV if I want.