How to Increase Affiliate Sales by 75%

Affiliate marketing is an essential part of today’s digital marketing strategy, largely because your affiliates understand your market, providing you the opportunity to reach out to a highly-defined target group, receptive to your message.

With affiliates being financially motivated to sell your products by earning a commission, they are quickly responsive to evolving products and changing market conditions, giving you online prominence via websites, blogs and social channels.

The benefits of affiliate marketing are clear, with a low risk and pay-on-results marketing model, it offers a solid return on investment without any nasty surprises at the end of the month.

There are a number of global affiliate networks around, such as Commission Junction, Tradedoubler or affilinet – to name but a few. They all are big players, excellent global networks with hundreds of affiliate programmes and thousands of publishers; so how is it possible for a much smaller Affiliate Network such as our very own Fifth Dimension Affiliate Tracking, to generate significantly better results than these top networks, and to consistently achieve up to 75% more sales every month?

The answer is simple: because we focus on a niche area and put all our efforts into marketing emerging payments products (including prepaid cards, m-wallets and mPOS devices), putting all our energy into finding the right affiliates to push your sales.

Whilst big players often get caught up in the variety of their affiliate programmes (by trying to cover all industries and products at the same time) they often lack the insight and expertise in defined sectors such as emerging payments. By focusing on one market only, we know the right people and can develop suitable promotions with them to boost your sales.

As a result of managing close relationships with the emerging payments industry, our FD Affiliate Tracking can be much more effective than many of the top affiliate networks. For example, with clients, who operate across multiple affiliate networks, Fifth Dimension outperforms the next best network by more than 75%:

Fifth Dimension outperforms other larger affiliate networks
within prepaid and emerging payments

In fact, in the above graph which shows the prepaid MasterCard sales for one of our clients during February 2013, we even out-performed the next best global affiliate network by almost 100%!

We don’t want to promise too much, but if you’re in emerging payments – as an advertiser or a publisher - you should definitely get in touch with our Affiliate Management Team!

Giving the Finger to Mobile Wallets

Fifth Dimension recently commissioned a report into the state of mobile payments across the US and Eurozone*. Three key facts stand out:

1. Every 0.03 seconds a new mobile payment product/brand/start-up is announced
2. Every hour, over a billion trillion gazillion dollars is invested into the mobile payments industry
3. Every 72.4 days, somebody, somewhere, somehow, manages to successfully make a payment with a mobile wallet

Or something like that, anyway – I forget the actual figures. But the details aren’t important – what is important is that despite being touted as The Next Big Thing, mobile wallets might be the 21st Century payments equivalent of Betamax, and anyone jumping on the m-wallet bandwagon will soon realise it’s being pulled by a bunch of blind horses galloping towards a cliff edge… if New Jersey start-up PulseWallet have their way.

PulseWallet is bringing biometric payments to the Western masses. Their system’s simple: you stick your finger in a hole at the POS and a near-infrared LED scans the veins in your (registered) finger to establish your identity. And as a back up, just in case you forgot to bring your fingers out with you, their system also offers you the option to use a payment card.

I know what you’re thinking: that’s not very secure; all I need to do is cut off some mug’s finger and I’m quids-in, right? Wrong. Firstly, additional security is provided by the entry of a 4-digit PIN (which you can enter with any finger by the way, not just your favourite pre-registered one). Secondly, the LED maps the blood flowing through the veins of the finger, so if there’s no warm blood flowing, there’s no sale. Thirdly, if you’re about to pay for your weekly shop at Asda** and you pull out an unattached withered finger, you’re gonna get looks, aren’t you?

Apparently, PulseWallet’s finger vein mapping is more secure and reliable than fingerprint scanning, as accurate as iris scanning, and generally perceived as less invasive than either. Although currently in beta, their f-wallet*** will store all your credit and debit cards, along with loyalty cards, coupons and vouchers. PulseWallet co-founder, Matt Saricicek, reckons it’ll be ready to go in the States by this summer, pretty much. No idea when it’ll be available in the UK yet, which is a shame, because most days I’m lucky if I've thought to put trousers on, let alone remembered to grab cash and/or cards and/or mobile phone on the way out.

*We excluded Asia Pacific from our research because they’re still using sea shells, glass beads and human skulls to pay with on many of the smaller atolls, and in Japan you can purchase used underwear from vending machines with an NFC chip directly implanted into the tongue; stuff like this would’ve really messed up our graphs.

**Notice I didn’t use Tesco in that example; they’re probably still a bit touchy about random mystery meat turning up in-store.

***I just made up that term, but feel free to use it if you like, PulseWallet people.