Wednesday, 5 December 2012

Yet another Mobile POS: Adyen

It's another week, so yet another article on a Mobile POS system - this time from the gigaom.com website look at how Adyen's Shuttle compares against existing devices from iZettle and Payleven.

Adyen's mobile POS solution, Shuttle
Yet another Mobile POS: Adyen's Shuttle
The interesting point is that Adyen is not aiming at the small business and sole traders that the likes of iZettle and Payleven are targetting, but the larger business. They are also looking to white label the product which they can do due to their end-to-end payment processing, and so are not reliant on banking partners.

We've previously highlighted our concerns over the issue of consumer trust in these devices. But that can be alleviated through greater exposure and resultant familiarity to the product, coupled with a brand that they trust. Being able to deliver larger volumes of units will help with the former, and white labelling the latter.

But if there's one thing we can be certain of...the space around Mobile POS is only going to get more crowded, not less.

Read the full article on the gigaom website

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