MasterCard rePower launches in UK

This month saw the launch of MasterCard rePower®, the service that lets cardholders reload their prepaid MasterCard cards with cash. The service is provided by our client CQR Payments, with the front-end website designed and built by Fifth Dimension.

MasterCard rePower allows consumers to load cash
onto their prepaid card via the MasterCard rePower website.

Cardholders buy Ukash vouchers from thousands of participating retailers and enter their unique voucher codes into the website at www.mastercardrepower.com to instantly top-up their MasterCard prepaid cards.

The cash load process is quick, convenient and secure and provides financial inclusion to a significant number of people that would otherwise not be afforded the ability to pay with plastic. The cash reload service is currently available in the UK, with roll-out to other European countries in the very near future. The Kalixa Card is the first prepaid card that can be loaded in the UK via the MasterCard rePower service. 

Matt Lanford Head of Prepaid at MasterCard Europe added: 

"By enabling cash electronification to take place at a far wider range of merchants or online, MasterCard is creating a series of environments where prepaid can be disruptive to the normal flow of cash in our society and where those people bound to cash can take advantage of the security, convenience and control offered by prepaid."

For more information, read our MasterCard rePower case study or visit www.mastercardrepower.com